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March 18, 2021

Experiential Retail Adjusts for a Post-COVID Comeback

REBusinessOnline - The LRK-designed renovation of The Hill shopping center is featured in the February issue of Shopping Center Business magazine, along with quotes from Principal Craig Henry. The article explores how experiential retail has responded to the pandemic and how design will continue to shift to be reflective of a post-COVID world. Henry “envisions large outdoor spaces being divided up to offer smaller, more intimate opportunities for socializing. If done correctly, each space would offer its own aesthetic and experience. Visitors are likely to discover a different space each time they visit and will want to come back for continued exploring. These spaces are intimate and not crowded, as smaller grouped areas may be preferable in the future.”