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Independent Bank - Laurelwood

Memphis, TN

The design team took a vacant furniture store with poor site circulation and carved out a 150-foot long tunnel that effectively and securely routes customers through the retail service area. The bank’s iconic red, used to punctuate the composition, ground the signage and subliminally draw attention to the new circulation patterns is paired with the simplicity of silver metal paneling, establishing a distinctive street presence. The creation of this unique banking experience further reinforces the bank’s progressive brand.