The goal of the Pinch District concept study is to create a walkable mixed-use urban district, building upon the unique history and character of the area and reinforcing connections to downtown Memphis assets including St. Jude Children’s Research Hospital, the Cook Convention Center, BassPro at The Pyramid and the Uptown District neighborhood. Concepts include multi-story mixed use buildings housing office, retail, and residential uses, a hotel, parking, a pedestrian bridge, artistic lighting features, and underpass lighting improvements, among others. LRK was selected in 2015 to lead a planning effort in partnership with the City’s Division of Housing and Community Development, the Memphis/Shelby Co. Office of Planning and Development, and the Downtown Memphis Commission along with area stakeholders and service providers.